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LESSONS UGANDA OUGHT TO LEARN FROM THE FRENCH REVOLUTION

Uganda has entered a phase of intense debate about its future which is commendable because everyone has a chance to express their opinions provided it is done in a civil manner (threats and calling names are counterproductive) to produce constructive outcomes for every Ugandan.

As the debate continues it may be useful to draw lessons from history because what Uganda is going through is not new. Conflicts between governors and the governed over political, economic, social, cultural and spiritual matters have happened before. The French Revolution (1789-99) seems a good place to start. As you read the following paragraphs try to see if there are similarities to what is happening in Uganda.

The French state reached a peak in performance and prestige in the early years of Louis XIV’s long reign. He began his personal rule in 1661 and died in 1715. The king’s many wars and heavy expenditure on the royal court overburdened a rich country with industrious people.

To maintain the high level of expenditure, new and heavier taxes were imposed on the middle class and peasants. The nobility and clergy were exempt from paying all taxes. Louis XVI introduced fiscal and economic reforms including cutting government expenditure and abolishing trade guilds which restricted economic growth.

Implementation ran into difficulties because of heavy criticism from the affected stake holders especially the nobility. The king got scared and dismissed the controller general of finance (minister of finance). The new minister resumed borrowing and increased spending, making the financial crisis worse. Public administration was also in disarray. Various departments had ill-defined and often overlapping functions, delaying action on important or urgent matters.

Costly wars and extravagant royal expenditure by Louis XIV, XV, and XVI bankrupted the state. As the financial and administrative crisis mounted, the minister of finance was fired, signaling the king’s failure to address problems.

The mushrooming political, economic and social complaints led to the French Revolution.

The political complaints included regular abuse of power by the monarchy. The king with absolute power could order the arrest of anyone on any charge and have them tried in secrecy without a jury. The principal economic complaint was associated with the unfair system of taxation that fell disproportionately on the middle and lower classes and the already overburdened peasantry that paid the highest taxes.

The peasants were heavily exploited by both the government and the nobility. The social complaints revolved around the unequal structure. The nobility and higher clergy formed a small but privileged class at the top of the social pyramid. The Church owned half of France’s land but paid no property taxes. The nobility enjoyed tremendously and was supported by government pensions.

The rest of the population was angry at heavy taxation and restrictions imposed on them in church and government career advancement. They did not participate in national decision making process. They were thus taxed without representation.

To avoid further borrowing, the king convened the Estates General (parliament) in order to raise taxes. The Estates General had not met in 175 years! On May 5, 1789 the Estates General began deliberations. Louis XVI ordered the three estates to meet separately and vote by estates not as individuals. The Estates General was divided into three estates or social classes. The First Estate represented the clergy, the second the nobility and the third the rest of the population but members were chosen from the middle and lower classes, not from peasants.

The third Estate had the most members and represented some 98 percent of the population. Because voting was done by estates with each estate having one vote and the first and second estates voting together on issues, the third estate had no way of outvoting the other two estates.

Upset by this arrangement, the Third Estate refused to participate in the discussions. Joined by a number of aristocrats from the Second Estate and many especially parish priests from the First Estate, the Third Estate formed a National Assembly in which representatives would vote as individuals rather than by estate thereby outvote first and second estates. They vowed not to disband until a new constitution had been drafted.

Members of the Third Estate wanted government reform to give them a share of power moderate enough to assure peace and stability. If the king had agreed to this proposal, he would have given France a constitutional and moderate revolution, with himself as leader. Instead, he chose to stick with the nobility and clergy to preserve the feudal institutions. The king ordered the National Assembly to disband. The National Assembly had no alternative but insurrection because it had vowed not to disband until a new constitution had been produced. Surrender was not an option.

Fearing that the king might order troops to disband the Assembly, Parisians mostly poor, hungry and downtrodden (read the poor and hungry in Kampala) mob took matters into their own hands.

On July 14, 1789, crowds stormed the Bastille a prison for political dissenters hoping to obtain weapons with which to fight the king’s army. The storming of Bastille (a fortress prison that stood as a hated symbol of the arbitrary rule of French kings) was a success for the masses. In honor of that moment, July 14 is a national holiday celebrated every year in France as the Bastille Day. While crowds gathered and collected guns in Paris, peasants in the countryside staged their own protests.

They invaded nobility homes, destroyed their property and seized records of peasants’ feudal obligations to the nobility. Protests in Paris, other towns and the countryside sparked the flames of the French Revolution.

The revolution was primarily against feudalism. For more than three centuries feudal institutions had survived in France. The nobility and clergy had lost relevance. Instead of dispensing justice the nobility had increased injustice and the clergy had become a social parasite. The institution of monarchy had lost value as protector against aristocratic and clerical abuses. To do away with these injustices the National Assembly adopted a Declaration of the Rights of man (there was also a declaration of woman). It introduced the slogan of Liberty, Equality and Fraternity. Also included in the document was the notion of resistance against oppression.

The Declaration further stated that “men are born free and remain free and equal in rights”. Feudalism was declared dead, the powers of the king were limited and the government was empowered to make appointments in the Church and Church land was seized and sold to peasants at low prices.

The outcomes of the revolution included a shift in political power from the nobility to the bourgeoisie (middle class); nationalist feeling increased; and the ideals of liberty, equality and fraternity spread to other parts of Europe and eventually to the rest of the world. These ideals are incorporated in Article 1 of the Universal Declaration of Human Rights (1948) which states “All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood”.

What lessons can Uganda draw from the French Revolution? First, France had an oppressive political, economic and social system that favored a minority (the nobility and clergy that constituted some 2 percent of the French population) and punished the majority of peasants, middle and lower classes that constituted some 98 percent of the total population.

Under the NRM government, Uganda has a similar system that is favoring a minority of the population and is oppressing the majority of Ugandans. Second, the demand of the Third Estate for moderate reforms to give them a share in governmental affairs that would assure peace and stability was rejected by the king leaving the National Assembly no choice but to rebel. Similarly calls on NRM to negotiate a transitional government to accommodate all parties and prepare for genuine multi-party elections have fallen on deaf ears leaving opposition groups no choice but to resort to civil resistance in the first instance.

There is still a window of opportunity which Uganda should utilize so that it does not miss the moment of moderation as France did.

+256751585905

namanyab7@gmail.com

REMAINING OPERATIONAL IN UNCERTAIN TIMES

Navigating through the COVID-19 pandemic has been difficult for so many of us. However, for businesses it’s been quite challenging as they have been forced to re-evaluate how, where and even when they should market themselves. Lately, it seems as if it’s a reputation tightrope as businesses and brands delicately balance changing to a more sensitive and compassionate tone, while finding opportunities to remain operational in an uncertain time.

Marketing at a time when the world seems to be a standstill can be discouraging. When funds get low marketing is often the first thing that gets the cut. During this time it is important to keep believing in your product. Continue to market your business. Keep pushing! Sales and clients may dwindle during a pandemic but remember once this is all over people will remember you IF you give them something to remember.

Many businesses flooded customers’ inboxes with messages about how they were responding to COVID-19 during the first few weeks of covid-19. What do you say, or do, next and how do you respond to various points of view? Many organizations also cut back their marketing efforts during the crisis but it is now the time to take your foot off the marketing pedal? Take a close look at your current marketing strategies and try to adjust them. In times of a crisis, you should maintain and even gain a competitive advantage by investing more, in your marketing strategy, not less.

There is nothing better than owning a business that is prepared to stand the test of time. Come what may, your business should be able to weather the storms. While it is normal for businesses to struggle during a pandemic, having a solid marketing plan could shield you from experiencing major losses.

However, it is important to understand that having an online presence is only half the battle. Even more significant is integrating your existing and potential customers into your digital marketing plan. So, whether you own a business or run a digital agency, here are a few tips for churning out appropriate content during this unfamiliar time or in any other pandemic;

• Make sure you adjust and reevaluate campaigns and content that were scheduled before the pandemic.
• Ensure that your messaging is empathetic and not tone-deaf.
• Create helpful content to educate, entertain and inspire people.
• Add value by keeping people informed about your business operations, closures or policy updates.
• Communicate your brand’s value during this critical time.

Therefore, as we maneuver through this crisis, don’t pause your marketing plans. A strategic pivot with a global consciousness and tact can be your guide to continuing brand awareness and outreach during this new marketing landscape.

Marketing during a slow economic season is just as important as it is during your best season. How you make people feel now could benefit you in the long run. Keep the passion, don’t give up!

Stay Clean! Stay Safe! Better days are ahead.

WE NEED COMPETENT LEADERS, YES WE DO

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Good evening comrades, have we all heard about Hon. Nzeirwe Ndyomugyenyi Denis or I explain ☺️
Well, I will introduce him in detail next time but now let me only remind you that he is a man who has served in various positions; both elective and appointive but maintained a zero record of embezzlement, corruption and mismanagement of public funds but has only (all through) focused on service delivery. Right from Kamuganguzi Sub-County Chairman, D-RDC Kabale, D-RDC Rukungiri and to D-RDC Kyankwanzi and now seeks mandate to transform Kabale District.
We ought to note that people with strong political alignment to either the left or the right seem perplexed that some people don’t have fixed political views, but open minded voters are a big chunk of the voting numbers that generally decide elections. Unfortunately the elected leaders or faces in the various positions benefit (or loot huge) from the electorate yet in real sense it would have been the voters benefiting from the leaders.
Yes; the paradox of leadership is that many people who turn out to be great leaders usually did not set out to lead. Whereas those who do set out to lead often covet leadership in itself, rather than some more utilitarian end that really benefits the people who are to be led.
Not forgetting COVID-19 which came in a more terrifying or rather worrying style (yes nka kamukungu) and in one way or the other, it set out the real example of leaders and why real leadership is imperative. This crisis, the deaths and economic destruction are immeasurably worse because many people holding positions were unwilling to do what was necessary to mitigate its worst effects and bring the country back as quickly as possible, instead they resorted to eating (from the vulnerable poor) lol. Denis Nzeirwe was at the fore front contributing food relief and sensitizing the masses about the coronavirus not only in Kabale District but also Kyankwanzi district and the entire country; his tremendous efforts (fruits) are still felt sweet on the ground.
We all need progress made in Kabale District; yes we do and that will only be achieved if we vote a competent leader with a well-coordinated mind, expertise and experience, compassion and a high level of understanding.
For a better and transformed Kabale District, let’s give Denis Nzeirwe our mandates and have our district developed to another level.

WE ALL WANT A TRUTHFUL, TESTED AND AUTHENTIC LEADER; DO YOU?

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Not so long ago, I met a gentle sober dude. It was my first lecture I think at campus with the legendary Ben Bella Ilakut, well that’s not the point now. The point is Kwarikunda Mbareba Micheal haza nkashanga ayine engoga. Shortly after that, he sought support to become Rukiga district Youth Councilor and with the overwhelming support he was voted. He thereafter contested for the District speakership position but he was unlucky that he didn’t win but the support was still overwhelming.

He has for many years since October 10th, 2017 fronted pro people ideas and proposals in the District Council, represented the youth agenda and generally spoken for those voices that needed to be heard.

‘Enshonga enkuru’ Mbareba Micheal will be contesting for Chairman LC. V Rukiga district, on the Forum for Democratic Change (FDC) ticket and will in due course release his manifesto and work plan.

We must note that over the years, our country has seen active participation and reaction from the youthful community on political and social issues, injustices and crimes and ndugu Mbareba has been on the forefront in championing the youth agenda and active participation. I can authoritatively put that Mbareba is not afraid to take a stand on any particular issue. He has for long shown the valor, potential and urge by inculcating leadership qualities and changing the thoughts of many on their notions of the political leaders and on what mature politics entails.

Undoubtedly, I must say, if there is an active participation in politics, the youths would get fundamental knowledge on democracy and understand their rights and responsibilities in a good manner. And this is what Mbareba has for long advocated for not only in Rukiga district or Kigezi but country over.

For a fact, Rukiga district needs a fresh mind that will tackle all the issues in the district with a fresh and an evocative approach because have seen the social groups and funding that are bent to bring in the youths only to take-on in conventional democratic politics although many seem dis-interested to take the lead. Except carrying on with inconsiderable features and involvement in promoting and marketing the political affairs of the old politicians, something Mbareba doesn’t stand for but wants to lead in lieu of the youthful approach and this will enable more youth participation in active politics.

Rukiga district being among the youngest districts, we must choose the fresh and energetic leaders with new ideas so that it also doesn’t frail like the rest of the districts because of the old fashioned politicians. I therefore implore all the people of Rukiga especially the youth to support and vote Mbareba and derail from supporting old politicians instead of championing for how they would be involved in politics and be decision-makers instead of the yes-men or errand boys and girls many have resorted to being.

We all know how the old politicians have created ugly perceptions surrounding politics; (maybe you didn’t know) but this will feature in my article soon. How about the sit-tight-rule by the old politicians whose allegiance to their political parties and electorates is on continuity and not fulfilling their promises and also on paving way for younger people who ought to stand a chance to rule if the old people erase authoritarian politics from their different political parties. Well, Mbareba will again be an example to the many youths who thought some positions were only meant for the old chaps.

Once again, Mbareba will be contesting for Chairman LC. V Rukiga district, on the Forum for Democratic Change (FDC) ticket.

He now comes to you dear friend, elder, parent, benefactor and colleagues for support of all kinds. Remember his win is our win, in absolute truth and justice. Let’s together make Rukiga district Great.

We Are The Future And The Future Is Now

#MBAREBA4LCV

#diffparties1ideology

REGULAR MENSTRUAL PERIODS ARE A NATURAL THING

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Menstrual Hygiene Day
 
Growing up in many regions of Uganda, the topic of “menstruation” is a sensitive subject, that is largely forbidden to be discussed. Many girls don’t get the essential information about menstrual hygiene management when they get their first period; it is rather about how to hide it from people. For example, when young girls (especially at school and even at home) get menstrual cramps, they literally share with a few friends and outside they are told to say that they have “a stomach-ache” or just “feeling under the weather” because telling the truth about menstruation is considered embarrassing and shameful.
 
If discussion about menstruation at home is restricted, waiting to learn about it and other menstrual health-related issues at school are even more difficult. Lessons on menstruation are normally taught at an adult, which is after the age that girls normally have their first period.
 
Furthermore, these lessons on menstruation are usually in the last chapter of the textbooks, something usually skipped or unable to be covered by the teachers since it is near the end of the school year. Even if the chapter could be covered, the lesson would only briefly touch on the issue without giving much information on menstrual health management or health-related issues. It’s a great opportunity though that many programs/ projects were launched by the government right from the lower levels of learning that girls now have a chance to share their hygiene with female teachers.
 
Because of the taboo on menstruation, young girls in Uganda have limited knowledge about their first period and how to manage their menses comfortably. It’s on record that numerous girls were reported to be surprised or scared upon receiving their first period, with some even worried that they had a serious illness.
 
Moreover, the limited discussion on menstruation is also linked to the lack of knowledge in menstrual hygiene management. This can negatively impact girls’ health, education, and social participation, as girls and women would have inadequate knowledge on hygienic practices that should be followed during menstruation, like cleaning and disposal methods.
Health risks that stem from inadequate knowledge on menstrual hygiene management include reproductive or urinary tract infections, as well as an increased risk of cervical cancer. Besides putting women’s health in danger, the little or no knowledge on menstruation also affects participation in school, work, and other activities, due to the limited facilities and sanitary products that allow women to manage their period.
 
These serious health and social issues are a result of the limited discussion on menstruation. As such, more frank and open discussions on menstruation and menstrual hygiene management are needed.
 
Let’s break this (taboo), starting with breaking the silence today. Regardless of your gender, let’s join in the discussion on menstruation and spread awareness on menstrual hygiene so that young girls and women can understand more about the natural changes to their bodies and be better prepared in taking care of their health and managing their menstrual hygiene.
 
It is our hope that breaking down menstrual taboos allows families to have open dialogues about puberty, which will help bring them closer together while empowering young girls. Whether it is through education, openly talking about puberty, or exploring the now growing number of period protection alternatives, we can accomplish that together.
Regular menstrual periods in the years between puberty and menopause are a sign that your body is working normally, and there is nothing negative about that!
 
NAMANYA BOAZ
PR COORDINATOR/ NEWS EDITOR
90.0 PEAK FM namanyab7@gmail.com

My Tribute To Counsel Bruno Kukundakwe

 

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A lot of people feel like showing appreciation to their former boss can be a sign of sucking up or a dishonorable way of networking. Especially today, where perception trumps intention, people do not want to give the wrong impressions to their superiors. On 1st May the recently celebrated Labor Day, I thought I’d write up a post about how you have mentored, shaped, led and transformed people’s careers. Your gift giving, quality time, words of affirmation and wisdom; you are so far still unmatched and your great impact is felt. Ori omukozi ashongokire otararekyeza; selfless, generous and a great fighter.

For those who don’t know, I currently work at Peak FM as the Public Relations Coordinator and News Editor. Having worked at Rays Lounge as the Public Relations Officer and on a special note being the first PRO of a business or company of that nature and being my first job in the field of marketing and basically Public Relations. This has featured in one of my previous articles Mastering The Art of Customer Loyality.

Your training in team management and valuable skills have given me the experience I need to find employment in my field and have showed me a whole new path to improving operations. For a fact, before working with you I struggled to make ends meet and to match my career, though I am not yet where I would love to see myself but you truly polished me and my entire team. Thanks to the time we spent working together at Rays Lounge, the best practices I learnt, I can authoritatively say that I am a well polished man now ready to handle tasks and cause impact.

I feel very grateful to have had an opportunity to work with you at Rays Lounge and for having you as my boss, superior and mentor. You were so patient with me that I won’t hide.

I truly appreciate and value everything I have learned from you and will forever remain a major contributor behind my success and achievements. I really look forward to the day I can do the same for someone else.

Thank you bunches Counsel Bruno and may the good Lord bless you always in all your endeavors.

HOW TO MARKET DURING A RIFE

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The whole world is swimming in uncharted waters right now; this pandemic is unlike anything any of us have ever really seen before. The first one (pretty much) of my time.

Following the continued countrywide lockdowns, many businesses still have to adhere to the presidential directives and keep shut indefinitely although some sigh has been felt by other businesses especially warehouses, hardware shops, garages, supermarkets et al which were allowed to operate although on condition to ensure all the directives are clung to.

Amidst a plethora of smaller businesses, giant corporations have also recently closed their doors.

Though I really oppose to the idea of anybody trying to capitalise on this virus, there are a few scenarios wherein it may be appropriate to market with it. I think the best way to summarise this is that if you or your brand can add genuine value to the situation, then it’s apt for you to be involved.

As PRs and marketer, this leaves many of us in a rather compromised position. It’s far from ethical to try and market off the back of Coronavirus and it’s becoming increasingly more difficult to use communications to drive sales, when for the most part businesses aren’t even trading at the moment.

So where does that leave us?

Well, in my opinion (and not that I’m biased), a strong PR strategy will prevail in uncertain times like these.

Not from a sales and marketing led perspective, but rather from a reputation building and Corporate Social Responsibility (CSR) angle.

Nobody knows how long this will last, it’s truly impossible to say. But to pull the marketing of your brand altogether, is that a smart move? If you stop working on your marketing, your Public Relations (PR), and so on, then what position does that leave your business when all this comes to pass?

Even in times of silence, you should always be trying to get publicity for your brand to some degree. But by the same token, with a reduced income, it’s only natural for businesses to want to cost cut where they can.

Already established, it’s not wise to try and profit directly from Coronavirus. It’s distasteful and following tighter government restrictions, virtually impossible anyway.

Furthermore, any kind of sales-led marketing at the moment feels wrong. Your stakeholders are concerned for their futures, and unless you’re operating a business that’s currently classed as ‘essential’ (and in which case marketing won’t be your concern at the moment anyway), then chances are that people aren’t going to spend their money with you right now.

With any kind of marketing motivated by sales out of the window, what are we left with?

There are actually two things that brands, in my opinion, should be focusing on right now (apart from any crisis communications handling of course):

  • Maintaining and strengthening your presence, mainly online.
  • Executing a good Corporate Social Responsibility strategy, if you are able to;
  • Maintaining Your Corporate Appearance

The absolute worst thing to do in this situation would be to disappear completely. Even if you are no longer trading, don’t let your potential consumers forget who you are. You shouldn’t ignore the situation. Address it, respect it, but don’t fear it.

People are craving escapism right now, give that to them. Most brands can offer some form of reverie to people; so get to posting inspirational pieces on social media, put out positive press stories but most importantly, keep your brand alive. 

  • Strengthening Your Reputation

The other opportunity to seize, if you can, is the chance to strengthen your reputation. Show the world why they should care about your brand; why they should buy from you, engage with you, work with you and so on.

But When You Can’t Sell, Strategise

When direct marketing is out of action, PR and a prolific communication strategy are what you need to keep your business ticking over.

When you can’t sell, you need to ensure that your brand doesn’t lose visibility. When all this comes to pass, you’re going to want people to remember you (for the right reasons).

So, if you can help in any way right now in a professional capacity, you should.

Multiple brands have already displayed an impressive act of CSR (Corporate Social Responsibility), but there is room for so much more to be done because while people aren’t thinking about buying right now, they’re certainly turning their attention to the positive news, the acts of kindness, the extraordinary displays of national and community spirit (giving back). And this can be done by donating to your affected clientele, advocating for what befits them (or even more) now or even after the pandemic et al.

Brands such as 90.0 Peak FM (Denis Nzeirwe), Nile Breweries, Pepsi, FUFA, Stanbic Bank, Centenary Bank, Rupaleria Foundation, Media Houses and so many more will all be remembered for their positive showing amid all this. From handing out money and freebies to the masses, to their staffs and less hectic working conditions to their employees. These are the brands that will emerge from the pandemic favorably.

On the other hand, there are those brands that will not because people have been so keen on who cares about their loyalty and who doesn’t. These brands are a kin of; “We’re a passionate generation and being a responsible brand is everything.” It doesn’t matter how good your products or prices are, if you’ve got an abhorrent reputation,” but it’s more likely going to harm their profits and ground feel.

So, to those running businesses, while you might not be able to get out there and sell right now, learn from other’s mistakes and make sure that amid all this negativity, your brand isn’t adding to it.

Stay Safe

Boaz  Namanya                                                                                                                                  Journalist & PR Practitioner                                                                                                              (PR Coordinator & News Editor 90.0 Peak FM)                                 www.peakfmradio.com

NOTICE

PEAK LOGO

We thank you all our dear esteemed listeners, sponsors and entire public for the tremendous support and love for Peak FM (90.0) and promise to continue serving you to your expectations.

We regret to inform you that due to a technical problem at our source, we will be off air tonight the 8th of May 2020; but our team is actively working to fix the issue and we hope to have this resolved soon.

Thank you for your patience.

Namanya Boaz                                                                                                                                      PR Coordinator & News Editor                                                                                                        90.0 Peak FM

PEAK FM MESSAGE ON THE OCCASION OF WORLD PRESS FREEDOM DAY

PEAK LOGO

03 May 2020

As we join the rest of the World to celebrate the World Press Freedom Day, 90.0 Peak FM Community is calling for greater protection of journalists and media practitioners by the Government of Uganda through promotion and upholding of press freedom.

Like any other media channel, community radios play a crucial role of helping people make informed decisions especially during the Covid-19 pandemic as they operate within the grassroots levels of the society.

As the community, we have noted that as the pandemic spreads, it has also given rise to a second pandemic of misinformation, from harmful health advice to wild conspiracy theories. It is therefore our view as Peak FM that the press provides the antidote of churning out verified, scientific, fact-based news and analysis.

While temporary movement constraints are essential to beat back COVID-19, it is our view that they must not be abused as an excuse to crack down on journalists’ ability to do their work as we have seen in recent weeks.

Since the outbreak of Covid-19, radios in Uganda have been an essential lever for public information with journalists covering stories of government efforts to curb the spread of the virus (COVID-19) while also helping people mostly the marginalized communities in our rural areas to understand the nature and scope of the pandemic.

Therefore, detaining journalists for doing their job runs in direct opposition to the obligation to ensure an enabling environment for the media.

Roughly 250 journalists worldwide are currently behind bars, according to data.
Peak FM calls upon the government to end the criminalization of journalism as the media provides facts and holds leaders to account.

We would like to thank all Journalists and media workers for providing facts and analysis for holding leaders in every sector accountable and for speaking truth to power.

Once again we call on the government to protect media workers, and to strengthen and maintain press freedom, which is essential for a future of peace, justice and human rights for all.
END!!

Namanya Boaz
PR Coordinator & News Editor                                                                                                        Peak FM Kabale (90.0)
Contact details: 0751585905
namanyab7@gmail.com

What Corporate Ethics Entails

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So the other day, I woke up to different comments and opinions about a certain media personality working with a certain local TV for having discriminated or rather attacked Miss Uganda Abenakyo with bully questions on air about her vie in the Miss World competitions.

Losing in any competition could be normal because any participant will have exuded the power and courage and optimism of taking the lead in his or her next attempt.

Anyone working in the media be it a journalism professional or any other person (depending on how they rose to that position) may not realise just how much they are subject to media standards because they are required to behave ethically and legally, just as they would in person. Whatever position you hold in that particular role working for the media, you have the same human rights as everyone else because any unfair treatment against your subject can be against the law if you discriminate against, harass, bully or racially vilify a person.

Discrimination occurs when a person is treated less favourably than another person because of a particular attribute they have. Inappropriate questions, comments harassment or bullying can amount to discrimination in some circumstances.

Discrimination can occur to anyone in any media form and when the media or anyone subject to any media organization discriminates against a specific person, they could be at risk of something called “contempt of court and in extreme cases this could be labeled as trial by media.

The media’s role (including news media) relies on presenting fair, unbiased, accurate information and this can interfere with court proceedings, even subtlety, when the opinion and perhaps outcome of the case is influenced by what’s been presented in the media. But we ought to note that “not everyone working in the media is a journalist” so we may or not fault Lule so much.

Well, my article wasn’t intended for all this but today I wanted us to look at corporate ethics in every organization be it in the media or outside the media reason I started with the ethical concern about the unfair treatment of Miss Uganda on a certain TV.

Every organisation has a set of guidelines or rules that are to be followed by all the employees and the set of principles that an organisation works on is what is to be understood as corporate ethics. This plays a major role in task planning, decision making, and the whole run of a business in an organization.

When an employee is offered a position in an organization, he/she is bound to sign a contract of agreement, which also contains a part which talks about breach of information. Breach of information is when any particular piece of information is let out by a person/organization, which is solely the property of the originating organization. Whistle-blowing, may be illegal, but is sometimes necessary, as most often the information that is let out is for the goodwill of the public, (external publics in this case) and to safeguard people.

Policy makers are responsible for the over-all development of an organization and frame policies with accordance to what would be best suited for each industry particularly. Often, policy makers build on policies that favour one organisation or another. This favourism actually comes into the picture as corporate entities; actually make an effort to be on the side of the organisation keeping one agenda in mind that is the support of the policy makers.

Media is supposed to be thee medium that bridges this discrepancy in law, but sometimes fails to do so., through what is known as ethical journalism and unethical journalism. Media is a powerful tool that can make or break an organisation/person.

When an organization, falls out of track and fails to incorporate moral values into achieving their end goals, then the practices that take place become unethical in nature. The want for success and achievement of end goal becomes more important than the entire process of getting to it.

Corporate ethics is the whole idea of understanding the right from the wrong, the important from the unimportant, and what fits where and it very is important for an organization to maintain a good reputation in order to be called a well established organization. Ethics now becomes the backbone of successful organizations and this is all about getting things done by the help of a group of skilled people in order to reach the end goals of the organization.

Hence an organization that runs on values, is supposed to be high on ethics as any value-based management in the organization is a framework for succeeding in business, which is like a combination of morality and ideas of success.

Boaz Namanya

PR Coordinator & News Editor (90.0 Peak FM)

namanyab@peakfm.co.ug

 

BEING PROACTIVE COULD KEEP AWAY THE COVID-19 FEAR.

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So yesterday, I went to this salon where I usually get my hair and shavu trimmed for another passementrie but do you think I trimmed? Definetly not… I will share the reason later. Needless to say, everyone is concerned about the Coronavirus. I understand that completely. We have all been urged to do adequate shopping so that we can sustainably live indoors though some of us can’t make it keeping there in for even as less as three hours.

While I can certainly relate to the gravity of this pandemic and the utmost necessity of preparing oneself, I fear that there are some among us who in a panicked state grab whatever they can out of fear of not having enough.

Fear and panic will only exacerbate the situation. And then these retailers have taken advantage of this pandemic by hiking prices of every item maybe they are afraid of making/ creating shortages when we all buy in bulk; I don’t know. But then these shortages will have a negative impact on others who need the products as much as you do. So before you buy something, please consider other people and their needs.

Of course your primary responsibility is to yourself and your loved ones, but please do not forget that we are a community. As a community, all our actions whether negative or positive, have consequences beyond our individual selves. Other people matter.

From what I have read, keeping your hands clean by washing them frequently is an effective strategy for reducing the spread of this virus. Well, it is my opinion that maintaining a healthy diet that boosts your immune system is another effective strategy when faced with this virus.

Although it is easier said than done, get enough sleep and take a break from worrying. Worrying does not help. Worrying only makes things worse.  Find some activity that can redirect your thoughts. Do something you enjoy that will redirect your thoughts from worrying about this virus. Worrying about it will not help you. What strategies can you implement that will help you deal with its challenges? Be proactive. Do what you can and then let go of the worry.

Life will always have hardships and challenges. In order to conquer those hardships and challenges’ it is absolutely imperative that we all work together rather than against each other. Our strength comes from our unity as human beings on God’s earth. Each of us matters; each of us deserves to be loved, cared for and respected.

Let’s support each other during these dark days. There is always light at the end of the tunnel. We will conquer this virus.

A Beautiful Morning

And may God bless us, comfort us and keep us in His care through these tough times and for always.