Mastering The Art Of Customer Loyalty

For the little time I have spent in the field of business, I have have had chance to interact with different people on various matters concerning marketing that being my core role. And among the issues discussed is customer mantainence and loyality.

This is the only bit thag gives fact to many thag marketing and or public relations is not an easy to do job except if you are well equipped with the knowledge and willingness to learn and adopt other peoples’ ways haha.

We all (perhaps the largest percentage) know that the phenomenon of clients loyalty became the subject of discussion across many academic and business disciplines. The companies pay attention to the logics of formation of customers loyalty and its further impact on making, buying and implementing decisions.

There is definitely a psychological mechanism that lies beyond the formation of this unique feeling of belonging. Customers loyalty is not easy to form. It requires from a company many efforts and the right scope of messaging.

The customers’ loyalty is largely based on several principles. They ensure that this feeling will be formed in the consciousness of the client. But in this article I will only ellucidate basically the core principles and these are:

Constant contact. As we would love to establish the emotional connection with a member of our family, we need to keep a constant contact with the client. It allows to establish the relationships quicker and to build the above mentioned loyalty.

Positive messaging and objective facts. The company talking to its client has to believe in the success of its own business and deliver positive messages to the clients. In case of any difficulties, that may obviously happen with any business, the company has to present to its audience objective facts, subject to objective analysis. This will form the trust and establish understanding.

Provide regular updates on business activities. Any company is a legal entity that lives similar life to any human being body. In the course of its activity it develops, adapts, fails, succeeds. The insights on these events have to be regularly published. The customers have to have access to the content on corporate news.

Tie to a client. Providing content on commercial developments and company news will not create the necessary ties for a fine connection between the company and the client. The client’s loyalty is formed by different factors, that will be discussed further in this article.

Sharing. The company has to know to share the fruits of its business with the clients. This is done also with the help of loyalty programs. These programs can have many different structures. They have to show that company shares clients’ preferences, passion et al.

A loyalty program is not only a product for free. It is much more, that at the end of the day has to tie a client better to a company.

These principles make it possible to form the loyalty at different groups of consumers. Clients’ loyalty is also deeply tied to the concept of brand awareness and brand loyalty.

From me and my teams/ families (Rays Lounge & Little Ritz) we wish you all a happy and prosperous new year 2020.

Boaz Namanya Journalist & P.R Practitioner.

Know Your Competitor and Embrace Competition

I joined the bar business few months ago not as an owner of any bar or Lounge but working with one as a Public Relations Officer (PRO) and being the first PRO of a company of that nature in Kabale. And for the little time (or long depending on everyone’s perception) I have spent, I have realized that competition is real and matters but varies. The more you push or press the more gain.

The principles do not change but the intensity certainly does. It gets really tricky to not get over competitive and stick to the correct way to do it, rather than using too much force which if you are against a skilled opponent, will only end up coming back at you!

In some ways I can be a very competitive person.

In my younger days, I quite often used competition to try to beat the person or people I was against, nothing personal against them (most of the time). As well as enjoying it, it was also a way to bolster my ego, feel good about myself and try to perhaps make up for a lack of self confidence. Especially once I had reached a level when I started winning.

I feel now that the only reason for competition is to elevate my own skills, win or lose, because whatever happens at that point in time is a reflection of my current skill set, what is happening in my life at the time, as well as a little bit of luck.

As a student of Public Administration and a Public Relations Professional (or anything) we shouldn’t worry about other people and where they are at on their journey. You’re going to meet people who are so far ahead of you right now, you just can’t beat them but can only do what you can ably and keep focused.

The correct mindset to have is one in which you “invest in loss”.

Someone beats you in competition? Oh, well… Ask yourself honestly if you did your best, analyse where you could have done better and start training again. Don’t feel bad, just put in the work.

Someone has more moves or proceeding quicker than you in a certain aspect? It doesn’t matter, they might have trained harder, attended more classes, they’ve had a completely different existence and experience in life and it just so happens that it has meant they know a few more moves than you. Don’t feel bad, just invest more and act; so relax.

Someone else’s business bigger than yours? So what? Work harder and smarter over a long period of time if you want a more successful business; Or someone is new in the business and because he is putting in much you choose to fight them instead of welcoming them in the business and if possible advise them where they go messy! That’s ridiculous in competition. The most sustainable progress is slow and steady.

Adopting an attitude of abundance is very important in business. There is enough force/pushing, clients, money (because that’s where the real fear is!) for everyone and we shouldn’t fear or worry about ‘competition’. Competition should be used in the right way as an inspiration and a way to improve yourself and your business.

I love to see other businesses doing well it’s inspiring. The world needs more happening places because it’s not hell that takes place there in (though some look at it like in/from another angle). It makes people happy and sometimes it feels like we have a definite lack of happy people!

So, who are you competing against?

That’s right…yourself.

I often tell people that I work out regularly not to become a Golola or any other muscular champion, but to become a healthy person and improve my skills.

Becoming a better person in terms of your health, positive outlook, being calmer, being part of a community, more focused and dedicated…these are all very tangible things which, if improved on, will dramatically increase your quality of life and have a knock on effect to the lives of those around you.

And once applied in business they still mean the same and make sense.

So that is exactly what competition is, do it fairly or appropriately then you will reap the tangible fruits but if done inappropriately, restitution gets back to you.

So if you have that competitive spirit, fantastic! Harness it in the right way it will enable you to grow bigger and better than today. But let’s learn to run our races.


Journalist & PR Practitioner

Do we really care?

I have always had a problem with ‘-isms’ – tribalism, sectarianism, communism, nepotism, capitalism, despotism, you name it – because they all seem to miss the point about people. Homo Sapiens doesn’t give a flying fruit bat about politics until things go wrong.

All these give me funny thoughts and conclusions about how other tribes in Uganda think we (people who own western names) own everything in Uganda. Why some ignorant people are jubilant when someone from the western region is killed and more especially by one from the northern region. Something I didn’t write about but still bothers my mind. They think they have been ignored and the regime only favours the Westerners.

For a fact this regime has buried it’s head so deep in politics manned by hungry “banyampi” with their insatiable appetites and forgotten about service delivery. But those who think they are ignored can one day visit Kanungu district, Rukungiri or any other part of the west. They will be satisfied and blame the government for favouring them and forgetting the western region. All these happen and escalate due to the way we carryout the voting. If you choose wrong elements to represent you then don’t expect better fruits in the end.

This actually compels me to think that it’s a failed democracy leading to all the tribal backfires or maybe if the voters would see (from a relevant angle) elections as an important game changer which could perhaps help solve the biggest problems we have in Uganda.

A democratic country is administered by the elected representatives. There are periodic elections to find out whether the nation wants the same set of representatives or they want change.

After taking various decisions, the elected representatives don’t carry out the decisions themselves. There is the executive consisting of people who have a more enduring life cycle than the elected representatives so that the country doesn’t run into chaos even if there is political instability in the short run.

Checks and balances to the legislature and the executive are provided by the judiciary and the press. In a robust and developed democracy, the judiciary is autonomous and there is freedom of press. Freedom of expression for every citizen is a part and parcel of healthy democracy. But in the countries where corruption is rampant, attempts are made to curb ‘free speech’ by carrot and stick policy.

I was a kid in the late 1990s and I remember hearing some adults moan about elections while others moaned about the general apathy of the Ugandan voter. Those years elections in Uganda still made sense and the times were good. Unlike the money games today where only the heavily loaded pockets win.

In fact, by the early 60’s, our populations were better off, generally, than they had ever been before. Not quite the age of surplus envisioned by Marx, but close, though some of us really were not able to live that time.‘…from each according to his ability, to each according to his need.’

Yet, on an individual level, despite the scarcity, we still suffered from greed and envy and other ‘developing countries’ problems as we see-sawed between co-operation and competition. Because that is how the human animal is made; neither saint nor sinner but a combination of both.

And in a roundabout way, our dual nature is exactly why compulsory voting should be mandatory in all representational democracies. Voters are human and apathetic and the silent majority doesn’t seem to care about the status quo. They are literally”byafa ndimus.” That is why we have to be forced into protecting democracy, because democracy only works if the apathetic majority moderates the extremes on both the Right and the Left.

Another sign of weak/failed democracy is when the voters are not concerned with their own long term future. At election time they sell their vote eagerly for a few bucks or some cheap goodies that are not essential to their livelihood. It does not matter if the politicians later on deprive them of facilities like good roads or better educational or healthcare facilities. We sacrifice our long term goals for short term useless gains.

In a mature democracy all these elements of democracy the legislature, the bureaucrats, the judiciary, and the press function in a robust and autonomous manner so that ultimately it is the system that runs the country (based on a strong constitution) and not an individual as it used to happen during the times of kings.

The demerits of democracy is that development and decision making processes are sometimes slowed down. But at least it prevents the country from falling into the hands of a dictator. Time and again we have seen that “Power tends to corrupt and absolute power corrupts absolutely.”

If I had my way, I would do away with all career politicians entirely. Instead, I would replace them with ordinary people, plucked off the street as for jury duty. These reluctant amateurs would bring their own strengths and weaknesses to the table, but their very reluctance might result in some genuine ‘…government of the people, for the people, by the people’.

Human beings won’t change, ever. That’s why we have to devise better systems to make it possible for these disparate tribes to live together in mutual protection and safety.

Only by understanding and working around our own weaknesses can we avoid going the way of the dinosaur and the dodo.

Focus on editing as a core in the journalism profession.

I have often written and dwelled so much on politics but today I decided to turn my pen to the journalism perspective. Many Editors and sub-editors have had issues with fulfilling their duties hence losing their jobs and failing in their career. So I thought about editing first.

Editing has been and is still the most challenging fact of journalism. A good editor needs creative skills, command over the language, ideas to improve the copy, and correct judgment about how much importance should be given for a particular news item. The copy of the report has been improved by the sub-editor and is therefore easier to read and understand. Sub-editor is all about quality control in print journalism. The role varies depending on whether you are working in print, online or broadcast media. It is says that reporter writes the paper (story) and sub-editor make it.

An Editor is a special post for a journalist. A person who edits a copy of a story, supervises the reporters and improves their reports for publication. An editor also plans about what to report, how to cover and the relative importance to be given to each story. Every newspaper will have a set of editors, like reporters. All editors are not of the same category. In a newspaper, the top post is that of a Chief Editor. Modern newspapers have editors for every section. The sports editor looks after sports news. The feature editor looks after the features section. Picture editors are in charge of photographers. Like that business editors look after business news et al.

A Sub-editor is collects reports from reporters and prepares the report to publish or broadcast. He also corrects and checks articles in a newspaper before they are printed. A big newspaper or magazine would employ several news/feature/sports editors assign work and edit a reporter/writer’s material for accuracy, content, grammar, and style.

It is customary to describe desired qualities of a sub-editor separately. To be a good sub-editor one must be an all-rounder. The qualities that must be present in a sub-editor are listed below:

• News sense
News sense is the basic quality of newsmen. News sense is essential for a sub-editor. He has to have news sense or nose for news to distinguish news from non-news. He is the first reader of a reporter’s copy and if the reporter has made a mistake he has to correct it. A bad copy may have the most important element of the story buried in the fourth paragraph. It will be left to the sub-editor’s nose for news to bring that to the first paragraph. He should be able to compare various news values and decide where to begin his story and should not miss important details.

• Clarity
A sub-editor should have clarity of mind and expression. A person who is confused himself cannot tell a story to others. Only clarity of mind is not enough unless it is accompanied by clarity of expression. Without clarity of expression clarity of mind has no meaning. A sub-editor is the judge of clarity of the copy a good sub-editor will never allow a copy escape him unless the meaning is crystal clear. He has every right to make life miserable for a reporter who is not clear and does not write in simple language.

• Alertness
A sub-editor should always be alert while dealing with his subjects. Many major news breaks in the past were possible because of alertness of reporters. Scoops don’t walk into newspaper offices alert reporters catch them in air and pursue. A sub-editor has to be alert while working on news-desk. Lack of alertness of a sub-editor can be seen by readers in the morning for he will be leaving or introducing mistakes for everybody to see.

• Speed
A person who cannot work fast cannot be a good sub-editor. A sub-editor has to work with speed. He cannot sit with a copy for long. He has to do swiftly whatever is required of him for a lot more copy is waiting for him. He should think fast, decide fast and write or type fast for he has to meet deadlines or may have to go to another assignment. A slow sub-editor is a curse at the news desk and is treated with contempt. Some people are misfits in the profession.

• Curiosity
Sub-editors should have an insatiable curiosity. This characteristic will keep on improving a sub-editor for with every passing day a curious sub-editor will have a better background to do his job the next day. Reporters and sub-editors should read as much as possible to constantly improve their awareness level.

• Bi-focal minded
A sub-editor must be a bi-focal mind. By bi-focal mind we mean that a person observes a fact in two ways one from very close and other far from sight. It means that the sub-editor should have the ability to catch any mistake in a story.

When he takes a copy of a story firstly he follows the visible mistakes, this is called very near mistake. For example, ‘border border is a means of transport in the Ugandan capital Kampaala’ here contains a spelling mistake, the correct spelling is ‘boda boda’. And the other mistake is ‘Kampala’ instead of ‘Kampaala’ but it will take many of them to realise that.The sub-editors should be able to face this type of mistake. In general sense this is called bi-focal mind.

• Skepticism
It is another necessary quality which a sub¬editor should cultivate. He should not take anything for granted. He should have an unwavering posture of doubt until faced with undeniable proof. Reporters should be more vigilant for many forces constantly try to use them, and through them their paper. Many people try to plant on reporters a wrong story for their own ends. Sub-editors should also be careful for some clever politicians, public relations men and product advertisers keep on trying to take them for a ride. They should not fail to check even reporters, copy for such foul play.

• Objectivity
A sub-editor should aim at objectivity while dealing with a story. They should not allow their personal bias or ideas to creep into a story. They should not take sides but try to cover all the different viewpoints to achieve balance in the story.

• Accuracy
A sub-editor should strive for accuracy. He should check and double-check his facts till he is satisfied that he has them accurate. The role of a sub-editor is to check for accuracy. It is particularly important when background is involved. In the case of dates and names the reporter may rely on his memory but the sub-editor must check them from reference material available in the newspaper office. When there is a doubt he should leave it out; this is the golden rule of journalism. It is better not to say a thing than to say it wrong.

• Punctuality
It is a good habit. It is always better to be punctual and then wait than reach late and ask others. A rival may misinform you or hide some important information. At the desk too punctuality pays. If a sub-editor is punctual he will be treated with respect by his co-workers. If he is late he will irritate them and spoil the working atmosphere. Besides he may have to face the problem of backlog of copies which he will have to clear under the pressure of deadline.

• Vast knowledge
All other things being equal, reporters need additional qualities to deal effectively with all sorts of people they meet in the field. Sub-editors should have better command over language as they improve what reporters write. An intelligent envisioning of the future helps newsmen in general. The quality helps them in identifying processes and people who will be important in future. The sub-editors should keep up-date information and vast knowledge about home and abroad. Keep up to date with sector issues, by reading related publications. Adapt all these skills for a publication’s website.

• Credibility
A report should be credible. Before writing or editing, the sub-editor should crosscheck the facts and figures. Mistakes can creep in when work is done in haste. It is always better to revise the copy before sending to publish or broadcast. If the story can be improved, it should be rewritten.

• Imagination
This basic mental faculty helps reporters in writing better stories that retain the reader’s interest. For a sub-editor this creative faculty is very useful as he can add sparkle to somebody else’s copy and make it lively. Besides, imaginative headlines attract the reader and improve the quality of a newspaper.

• Tactifulness
A sub-editor should be tactful. He should have the ability to handle sensitive people and situations gracefully without causing hurt or angry feelings. He should be considerate of others and should be careful not to embarrass, upset or offend them. He should have an understanding of human behavior and emotions. This will help him in developing contacts that are so essential for news gathering & writing.

• Self-discipline
One can achieve a degree of proficiency in sub-editing or reporting by systematic effort and self-control. In this sense self- discipline suggests dedication and firm commitment. It helps in journalism as in any other field.

• Calmness
Sub-editors often work in trying circumstances. They have to remain calm and composed in most exciting and tragic circumstances. In many situations they have to be calm devoid of hysterical actions or utterances and apply appropriate mental and physical effort to write or edit the story. Reporters and sub-editors are human beings. They have emotions but they have to stifle them in the face of disturbing influences. They have to develop resistance to excitability. Sub-editors should develop a temperament to work under pressure of deadlines. They should not lose their cool if they are behind the clock for calm mind can work faster.

• Frankness
These qualities help a sub-editor in asking unpleasant questions and taking risks to find out truth. Nobody gives a story on a platter. He will have to probe, question, authenticate and exercise his power of deduction to write a good story.

Sub-editors should be diligent. Their jobs require painstaking exertion of intense care and effort, alertness and dedication to the task and wary watchfulness. They have to make extremely fine distinctions while writing or editing a copy. A sub-editor should insist on perfection and should lose his job for he can make or impair the newspaper. These qualities are basically qualities of good and efficient human beings. Good and efficient human being make good and efficient sub-editors and reporters.


It is a virtue in itself and implies undeviating honesty and strict adherence to a stern code of ethics. This human quality is important for journalists. It is more important for reporters for they are more exposed to temptation as compared to sub-editors.

Sub editing is a practice that involves correcting any mistakes in an article and enforcing efficiency. Like other journalism roles, sub-editing is demanding and requires constant attention to detail within a fast-paced working environment. Sub-editors work on national and local newspapers, magazines and online publications. The functions that must be done by sub-editors are listed below:
In general the sub-editors perform the following three functions in which almost all the sub-editors functions are included.

• Copy editing and development
A sub-editor edits copies written by reporters or feature writers to remove spelling mistakes and grammatical errors then construct a developed story. The reporter’s job is to write the story as quickly as possible with all the facts and figures. In their hurry, they may not be in a position to polish the language. So the first job of a sub editor is to see that the report is in good language and there are no mistakes. There can be spelling mistakes, mistakes in sentence construction, grammar and factual mistakes. If the sub editor finds a portion of the report ambiguous or incorrect or doubtful he has to cross check it with the reporter. Edit reports and press releases.

• Writing a headline
The sub editor then has to find a good headline for the story and writing headlines that capture the essence of the story or are clever or amusing. The headline should be sharp, attractive, crisp and convey the spirit of the story. The headline should compel the reader to stop and read the whole story.
While writing the headline, a sub editor should know the space available for the story, whether it is one column, two columns or three etc. The headline should fit within that column. While writing the heading, it should fit into the mood of the story. A sarcastic headline for a hard story will look odd. Similarly a hard-line headline will spoil the spirit of a humorous piece. The headline should also be suggestive. It should never be a full sentence.

• Follow the in-house policy
Sub-editors are responsible for overseeing the content, accuracy, layout and design of newspaper and magazine articles and making sure that they are in keeping with house style. Every media house has its own policy and ethics. The media house contains and maintains their own goals, rules, and regulation. Every media follows their several news, advertisement, and page makeup policy. They are oriented by their own policy. So the sub-editor should follow and fulfill the in house policy.
Without these three functions there are various significant jobs that are performed by sub-editors. Here are remarks:

• Page make-up or layout
Page layout or page make up is an art. Each newspaper has a different layout though all have eight columns in each page. Types or fonts used by newspapers also differ from paper to paper. Every sub editor has to learn the typefaces available in the paper and the layout pattern adopted. Preparing the page of the newspaper is called page making. Earlier sub editors used to do it on dummy pages. Now a day they are doing it on the computer screen.
Picture editing also involves placing the picture in the correct position in the page. It is part of the page layout. Usually in the front page, only very important news pictures will find a place. He must have noticed from this that the headlines are not of uniform type. The type or font of the letters in each headline differs according to the length and width of the column. A sub editor should also know about the font sizes available. Each paper has its fonts and types. Ensuring that stories are the right length and correctly placed on pages.

• Photograph and graph use
The sub editor now has to see if there is a possibility for including photographs along with the news item. Pictures or graphs can improve the visual quality of a report. Photography is an integral part of the media.
Whether a newspaper or news weekly or news channel or a news portal, photography is essential to give it the visual impact, effect and authenticity. It is said that a good picture is worth a thousand words. Sometimes one picture is enough to explain the mood of a situation or an event.

• Captioning
When you see a photo in the newspaper you look for what is written under it. This writing under a photo is called the catchword or caption. When photographers file photos, it is the job of the sub editor to write the appropriate caption. Cropping photos and deciding where to use them for best effect and writing picture captions. A good caption can improve the impact of the picture.

• Condensation
Condensation is a task that the sub editor has to do. Reporters generally file lengthy stories. Only the sub editor will be able to know about the availability of space in the newspaper. If the full story written by a correspondent will not squeeze into the space available, it is the job of the sub editor to condense it by rewriting or editing. If one word can substitute for a number of words that definitely should be done.

• Rewriting the news story
Rewriting material needs that it flows or reads better and adheres to the house style of a particular publication. Ensuring that, a story fits a particular word count by cutting or expanding materials as necessary. Checking facts and stories to ensure they are accurate, adhere to copyright laws, are not libelous or go against the publication’s policy. Working to a page, plan to ensure that the right stories appear in the correct place on each page. If the sub-editor finds any mistakes in a reporter’s copy, he should correct the copy. If he thinks that the story needs to add some information or develop the story then he should re-write the story.

• Adding value
The next job of the sub editor is to value add the report. If some background material has to be added, he has to collect it from the library and improve the story. For example, if a report is filed on a train accident killing ten people, the sub editor can improve the story by collecting information about other major train accidents that happened recently.

• Give a byline
Another important decision an editor has to take is about giving a byline or credit to the story. Normally bylines are not given for particular stories. But if a reporter files an exclusive story then it should appear with his byline or name so that he gets individual credit for the story. The decision of giving a byline to a reporter for a particular story is taken by the news editor. But a sub editor who edits the story can always suggest to the news editor about giving that story a byline.

• Proof reading
Proofreading complete pages produced by other sub-editors using the main basic proofing symbols. Checking facts and stories to ensure they are accurate, adhere to copyright laws, are not libelous or go against the publication’s policy. When a news story is ready to go for publication the sub-editor should check the spelling, grammar, punctuation and so on.

• Story translation
Translation of a copy is a vital job for the sub-editor. To translate the news story is a significant function of a sub-editor. There are many news sources, news agencies and institutions around the world from where the news media collect information to publish or broadcast. This type of information is usually written in English. Besides this the press note, press releases are almost publish in English. The sub-editor needs to translate these types of information for the readers’ benefit.

• Conclusion
Editing is a process by which a report is read, corrected, modified, value added, polished, improved and made better for publication. Condensation is also part of editing. The editor also decides whether photographs or other images or graphs should be used along with the report.
Sub-editors are journalists or designers responsible for overseeing the content, accuracy, layout and design of newspaper and magazine articles and making sure that they are in keeping with house style. Now we can say that, the sub-editors are responsible to the house performing various functions. Besides sub-editors should cultivate some qualities that make him for the competitive media world.


Whenever anyone in this country talks about what is happening here and compares it to what happened in other democracies that fell to an autocratic leader, there is stern rebuke and criticism. We are in denial now that there is a serious transformation happening in our government and it isn’t good.

Our “democracy” (which perhaps is shadowed by elections) is undergoing a radical change under the leadership of the current president, and while, in anticipation of the upcoming 2021 general election, the battle cry is being tossed about more and more, in fact, there ought to be an equal groundswell, a counter-argument, where we declare that we will never be a dictatorship.

Our country has never been a pure democracy, not if one believes that in a democracy a basic foundational principle is “egalitarianism.” From the beginning, the wonderful phrase “all men are created equal” was tainted by an underlying belief in the black supremacy and all that that ideological system includes. I therefore, think Orwell was right to put it that “some animals are more equal than others” because that’s the norm in my country.

In spite of our stated belief in democracy, the fact is that democracies too often fall to authoritarian figures. Snyder in one of his books notes that “most of the power of authoritarianism is freely given.” He calls it “anticipatory obedience,” and says that it is a political tragedy. It is not a new phenomenon, but I at the least had hope that the Ugandan governmental structure, including checks and balances, would prevent our country from beginning its downward spiral to authoritarianism.

The fact of the matter is that up to this point, checks and balances have failed; the only arm of government which seems serious in upholding the Ugandan Constitution on that principle is the Opposition and Independent legislators though some still roam around with their insatiable appetite (I won’t mention them). The National Resistance Movement (NRM) supporters and their Members Of Parliament were disappointingly sycophantic in their blind allegiance and support of the president.

The NRM lawmakers have been following along because such a large portion of the NRM base is in favor and is supportive of everything this president does, even if it adversely affects them and their lives, but nobody is really talking about that.

When democracies have fallen in other countries, the masses who have supported them have often been surprised, saying that they never thought “it” could happen to them. Their surprise is reminiscent of those in whose neighborhoods there is a violent crime. Many think they comfortable and feel safe and would like to stay in that very sweet state closing their eyes and shutting their ears to what is happening around them (us). In so doing, we make ourselves vulnerable to attack and in the matter of government, a demolition of democracy. Dictatorships led by authoritarian leaders and a group of lackeys are not prone to helping the masses live better lives. Their concern is for their own accumulation of power and wealth.

Uganda is in a bad place, but too many Ugandans will not own it and therefore are ill-equipped to fight for it. I hope that this period of time passes with at least a smidgen of our democracy in place. Democracies rise and fall; that is a historical reality. My prayer is that our democracy can survive this assault and attack and that the Ugandan people (all of us) will still be able to claim this country as our own once this administration has run its course.

The Writer is a Journalist and PR Practitioner based in Kabale

Politics Broken

The steam is disgusting, putrid
the clouds of lies are thick
with blame and people are
getting threatened every day.

Yet, every day someone else becomes
more courageous,

Or is it just this need to breathe so

Families long-time divided
holding desperate silences,
fear of losing fake peace
coming, literally, from different places,
fearing loss of loyalty or confirming
it was there, just lack of love.

Who can be secure in this world of human
desperation? politics and marketing campaigns, attentions gathered and divided,

Who pays what for listening?

There is a call for freedom. It doesn’t look like its other forms;
perhaps formless,
perhaps astonishingly unbroken,
perhaps it’s a beginning.

We will move forward, But damaged


Surly speeches pleasing innocent ears

Lucrative promises are wandering on streets

Misled folks are again being misguided by Flirty tongues

Leaders are leading illiterate masses into 5-year long demise

Development and progress are in pages only

It’s time for them to sow seeds of five years looting plans

Causing among people black pepper in their blood

Politics of sourness

Politics of religion

Politics in leaving no fields untouched

This whole arena of sacred country smells foul with foulness of Unschooled leaders

Upcoming governance is about to put on shoes

Alluring the so called ” credulous pets”

Lies and blames are part of mentality

I don’t find talk of serenity in any anthem of my country’s pride

Hybridity is in each leader’s doing and showing

Millions and millions are gulped and another millions of masses die untreated at the gates

At the eleventh hour of governance farmers are remembered

It’s easy to befool in Uganda where waves of propaganda(media), favors the weightage of time.